Assign Ownership

Ownership is critical for executing strategy effectively. When every Strategy, Initiative, or Milestone has a clearly defined Owner, you create accountability and maintain momentum. It’s about making sure there’s always someone empowered to take decisive action and lead the charge.

But it’s not just about Owners. Success also depends on identifying Contributors—people whose expertise and support drive progress at every level. This combination of ownership and collaboration ensures that roles are clear, decisions get made quickly, and teams stay aligned. It’s a structured approach that cuts through ambiguity, keeps strategies on track, and provides strong leadership and clear points of contact throughout execution.